Rules of Thumb and Cultural Evolution: How Simple Heuristics Have Guided Human Adaptation and the Emergence of Cultural Complexity

Image credit: Roope Kaaronen


This article combines insights from ecological rationality and cultural evolution to illustrate how simple heuristics and “rules of thumb” have guided human behaviour and the evolution of complex cultures.

In PsyArXiv
Roope O. Kaaronen
Roope O. Kaaronen
Postdoctoral researcher

My research interests include sustainable cultural evolution, collective behaviour change and decision-making under uncertainty.